So, the newly rebranded TalkTalk Business – formerly Opal – has presented findings to the press this week showing brand loyalty can take a major hit if a website isn’t up to snuff.
92% of internet shoppers interviewed admitted that they’d switch to a competitor if their preferred e-tailer’s site was suffering any kind of technical problem. Not surprising really; if you need the essentials from the supermarket, stock levels + need = sometimes having to plump for second best.
What’s especially interesting is that, if an online transaction failed in any way, the majority of the UK isn’t inclined to offer any second chances; only 25% would revisit and reattempt.
It makes you realise how easy we have it as a customer. As IPv6 draws closer, mobile devices will have a more seamless connection; without tricky reconfiguration at every new network. Ecommerce is going to be even more accessible at anytime, anywhere and with fewer complications. Today’s shops are always open.
Because of this, e-tailers should – and do – continue to ensure their site is constantly available. It only takes a new browser window for your audience to discover the next best thing and never look back.